In 2002 Gun-Britt Zeller launched the professional series GB by Gun-Britt, a series of exclusive hair care and styling products. With 44 years of experience in the business Gun-Britt wanted to develop a series that, could cover the needs of the professionals as well as the needs of the everyday consumer. After having worked with several of the worlds major brands within hair care, Gun-Britt felt a need to produce a series that contained those exact products she needed in her daily work. The focus in the series was exclusivity, clean, simple and high quality ingredients.
Today GB by Gun-Britt has become a professional hair care series of 32 products with travel sizes for every product, with accessories the full line reaches 67 products total, covering all the needs of tailored hair care products for the professionals and the consumer.
GB by Gun-Britt was at first launched in Gun-Britt’s own salons, Gun-Britt coiffure, from that point the demand increased rapidly, today GB by Gun-Britt is sold nationwide and still growing.
GB products is a Danish production company, developing, producing and distributing hair care and accessories of high quality in Denmark, this ensures that Gun-Britt can keep a strict control of the product quality.
In 2006 Gun-Britt started the developing process of a new product line with the inspiration and the experience from the GB by Gun-Britt series.
The basis of the new line was Gun-Britt’s wish to develop a price conscious hair care line with a strong focus, as in the GB by Gun-Britt series, on values such as environment, quality and design.
In September 2007 the award winning Simply by Gun-Britt series was launched. The series consists of 10 products, which are easy to use, and as opposed to the GB by
Gun-Britt series does not require the same level of professional guidance. In both GB by Gun-Britt and Simply by Gun-Britt the focal point is high quality ingredients, pure, simple and stylish design.